Stay Ahead Of The Competition And Grow Your Margins With White Ink

How white ink can help win business and boost profit margins

WIN WITH WHITE INK

White ink takes profit margins to new heights by enabling print service providers (PSPs) to deliver the highest value work. White ink printing capability will increase productivity, lower costs and generate more profit. With white ink printing capability, PSPs can perform more complex and more profitable applications. They can highlight parts of a window graphic by adding a white underfill, overfill or even a straight up spot white print to display a stylish, crisp and clear message. Or add a thin layer of white ink sandwiched between two colour layers of a backlit sign. This prevents the signage looking washed out or over-saturated when day turns to night.

White ink delivers superior results and is the preferred choice for the industry's high-margin applications. It allows PSPs to take on more jobs, outsource less, and do more in-house, so they can grow their profit margins with applications that can help you gain a competitive edge from the rest. Studies show PSPs can increase margins by up to 30% by producing better print outs with white ink. In the following pages, there are detailed insights, as well as some of the key ways in which white ink can expand your business.

WHY WHITE INK IS A GAME CHANGER

For large-format print providers, white ink can be the 'killer feature' that wins business and boosts margins.

• Print neater image outlines
• Add more contrast with coloured or dark supports
• Helps improve colour rendering when it's used as a base ink on translucent or transparent supports (something traditional printers can't do).

SHARPEN YOUR COMPETITIVE EDGE WITH WHITE INK

White ink delivers superior results and is the preferred choice for the industry's high-margin applications. It allows PSPs to take on more jobs, outsource less, and do more in-house, so they can grow their profit margins with applications that can help you gain a competitive edge from the rest.

BE ONE STEP AHEAD OF THE COMPETITION WITH THESE WHITE INK APPLICATIONS

01 WINDOW GRAPHICS

When printing on a transparent substrate to be applied to windows, traditionally much of the colour impact is lost due to the light passing through the window. HP Latex white ink has solved the problem. While preserving colour clarity, HP Latex white ink also doesn't yellow over time, ensuring window graphics remain looking just as good as they did the day they were installed.

02 STICKERS & LABELS

Stickers and labels have become popular branding tools but often only on white media. HP Latex white inks can print on transparent or coloured, even metallic self-adhesive media. There is no edge curling or shrinking at edges of prints when they are cut even in full bleed or heavy saturation. HP's overcoat also ensures no lamination is needed for short to mid-term stickers and labels as the prints are scratch resistant.

03 CUSTOMISED DÉCOR

Wallcoverings often include textured, coloured, metallised films and even natural surfaces. Such non-white materials present challenges for most printers to ensure the printed graphic can still provide sufficient colour depth and detail. But HP Latex white ink has been engineered to provide the whitest white even on wallcoverings. Also, many décor substrates are chosen for their look and feel, and not their printability but HP Latex ink will get the job done while preserving the attractiveness of the material.

04 DAY/NIGHT BACKLIT SIGNS

The colours of backlit signage are usually either washed out or completely over saturated. This is because they've been printed for daytime use when not illuminated, or night-time use when illuminated - but not both. HP700/800 White series ingeniously adds a thin layer of white ink sandwiched between two colour layers and this means that during the day it is the image on top of the white ink that shows, correctly representing the colours. Then at night when illuminated, the density of both colour layers ensures true colour fidelity. This application also presents opportunities to add embellishments that show up at night when the sign is backlit.

BE PHENOMENAL BY COMBINING WHITE INK AND HP LATEX TECHNOLOGY

Investing in HP latex printers, such as the HP Latex 700 and 800 Printer series, gives you an edge when printing with white ink. They allow you to offer high-impact graphics which earn higher margins and make you a go-to destination for anyone who needs a valuable large-format printing partner.

EQUIPPED TO WIN BIG

KEY HIGHLIGHTS OF HP L700 AND L800 SERIES

• Vibrant colours at higher speeds
• Automatic recirculation system and printhead cleaning prevents ink clogging
• Sharper text up to 4pts for stickers & barcodes
• Improved colour consistency and length repeatability between tiles
• Higher levels of productivity
• The most sustainable HP Latex series available
• Versatility to print on wider range of media/substrate
• Laminations
• "Anti-scratch" ink (scratch resistance)
• Flexibility to activate overcoat for lamination (switched on/off)

KEY DIFFERENCES

• Ink Volume (size of cartridge)
• Number of printheads

HP Latex 800 is 15% faster and lower cost per copy.